ChatGPT ads are live in Europe. Don't run them like Meta ads.
I help businesses in Europe work out what their customers are asking ChatGPT, get in front of them at that exact moment, and track whether those clicks turn into customers.
Live in 31 European countries since 24 August 2026. Self-serve Ads Manager opened on 31 August.
This is where your business shows up: inside the answer, while someone is deciding.
The mistake most businesses are about to make
Open Ads Manager, throw some money at it, hope it works. That's how a lot of Meta budgets get spent, and it's how the first wave of ChatGPT budgets will get wasted. It's a different job.
What I actually do
Three parts, in this order. Skipping the first or the last is how the money disappears.
Find what your customers are asking
Before touching a campaign, I map the questions people put to ChatGPT on the way to buying what you sell: which ones show real intent, which ones you can win, and what an answer-worthy ad looks like for each.
Get your business in front of them
Campaign structure, targeting and copy built for a conversation, not a feed. Landing pages checked so the click doesn't die on arrival.
Track whether clicks become customers
OpenAI Pixel, Conversions API and GA4 wired up properly, so the campaign optimises to leads and sales rather than clicks. You'll know what this channel is worth to you in numbers, not vibes.
Who you'd be working with
Hi, I'm MJ. I work in paid acquisition and analytics: Google Ads, Meta Ads, GA4 and conversion tracking. My formal background is in machine learning and natural language processing, which is an unusual combination for this exact moment. I understand how the ads get bought, and I understand how the model showing them works.
I've been doing this long enough to know that setting up a campaign is the easy part. Making it convert is the hard part, and that's the part I'm good at.
Based in Cape Town, working with businesses across Europe.
This is a good fit if
- You sell to customers in one or more of the 31 European markets where ChatGPT ads are now live.
- You already spend on Google or Meta and want into this channel early, without burning a test budget to learn what I already know.
- You care about tracking. If "it feels like it's working" isn't good enough for you, we'll get along.
Questions people ask first
What are ChatGPT ads, exactly?
Sponsored placements that appear alongside ChatGPT's answers for people on the Free and Go plans. They're labelled as ads, kept separate from the answer, and don't change what ChatGPT says. In Europe they're matched to the conversation's topic, location, language and device rather than to chat history, and they can be bought on CPM, CPC or optimised to conversions.
How much budget do I need?
Less than you'd think to learn, more than zero to matter. We size a test to your margins and to how many relevant questions your market actually produces. If the channel isn't ready for your category yet, I'll tell you that instead of taking a retainer.
Can you work alongside my existing agency or team?
Yes. I can set up and hand over, run it alongside your team, or manage it fully. Most people start with a setup-and-handover so their own team can take it from there.
What happens after I message you?
I reply within a working day with a few questions about your business, then we get on a short call. No deck, no pitch. If it's a fit, I send you a plan and a price.
Tell me about your business
Fill this in and I'll come back to you within a working day. If you came from Instagram, you can also just DM me "CHATGPT".